Posts Tagged ‘metal roofing contractor’

“The Competition” vs. Classic Metal Roofs (Part 2)

Wednesday, May 10th, 2017

boxing-gloves

What Should You Expect from a Metal Roofing Contractor During the Sales and Consultation Process?

(If you have not already done so, we suggest you read Part 1 of our “The Competition vs. Classic Metal Roofs” series, here.)

Residential Aluminum Metal Roofing, the Sales Process

The sales/consultation process: How the contractors approach you, the homeowner, is a very important step. This interaction between you and the company representative is an indication of the way the company operates and how it treats its clients.

The process almost always begins with the client calling the metal roofing company or initiating contact through some type of online form via email. Some of the companies still use printed advertising and/or radio and TV ads to entice you to contact them.

Outside vs. Company Sales Force

Most of the competition has a “professional” sales force. When you reach out to them they will set up an appointment to meet with you. Some of the more advanced metal roofing companies use a professional 24/7 call center to field calls, depending on the size and scope of their sales organization.
high pressure sales
Their business model is set up to sell you their product on a one-call close. Once they are in the house, they will do everything they can to come out with a sale. That includes multiple price drops to get you to sign a contract that day. So, if you meet with them, do not accept the first price they give you. It is probably not the real price. They will even get on the phone to call their “manager” to see if there is anything else they can do to get you a better deal. It is the old familiar used car salesman’s ploy. Getting a list of referrals to talk to, or roofs you can drive by to see, can be a difficult task from some on these East Coast metal roofing companies. If you insist, you may get 2 or 3 drive-bys and 1 or 2 people you can talk to.

What we do not understand is: If these are such a great companies, and I am not saying they are not, then why do they not have hundreds of drive-bys and dozens of referrals that a prospective client can talk to before they ask you to purchase their roof?

The Classic Metal Roofs, LLC process is more than a little different. We do not have a 24/7 national call center to field calls. Call the office and you will reach one of our company employees. We do have a customer service extension for information and to set up free estimates. When a client contacts Classic, they are sent all of our referral information upfront before the consultation. There are 2-to-3 dozen real people that the client can talk to before we even meet with you. These client referrals are not people who had a roof installed just last week or a few months ago, either. They are folks that had a roof installed by us a minimum of 2 years ago, with many several years ago.

Facilitating You Doing Your Due Diligence

Also included in our pre-consultation package is a list of hundreds of projects that we have done that you can go out and see. We also include “The Ultimate Guide to Metal Roofing,” which is an educational piece that anyone considering a metal roof should read. (Obtain your copy here.) There is also a design center, where you can upload a picture of your home and put one of our roofs on it so that you can see what your house will look like with one of our roofs installed.

Further included are sample copies of our Factory Warranties, along with our installation warranty. We challenge you to find a better warranty in the roofing industry. We not only install “the best roofs under the sun,” but we also provide you with the best roofing warranty in the roofing industry, bar none.

Once the prospective client has sorted through the provided information, they can contact the consultant that sent them the email and set up a time for a free consultation and quote. Upon setting up a consultation a GPS measurement of the interested party’s roof will be ordered.

The Consultation

Our consultation meeting typically lasts about 90 minutes. We do want to meet with all of the homeowners. We cover a lot of ground and there is always a healthy exchange of information between all parties concerned. When we conclude the consultation, you will have in your hand a written detailed proposal on the Lifetime Aluminum Metal Roof of your choice: aluminum standing seam, aluminum shingle profile, or the same in copper or zinc. The price that we quote you is the best price we can offer.

Should a company pressure you to sign a contract without giving you the opportunity to do your due diligence, then you might want to consider another company. (That would also go for any major purchase or home improvement you might make.) Be sure you know who you are doing business with and how they work with their clients. Classic Metal Roofs gives you the information to get that done even before we meet with you.

To wrap this subject up I will quote Warren Buffett: “Time is the friend of the wonderful company, the enemy of the mediocre.” We believe that the deeper you look into Classic’s people and how we do business, the more you will want to become a Classic client. We not only make New England’s best roofs; we make “the best roofs under the sun.”

Part 1 of our “The Competition vs. Classic Metal Roofs” series may be found here.

“The Competition” vs. Classic Metal Roofs

Thursday, May 4th, 2017

boxing-gloves

What You Should Expect from a Metal Roofing Contractor

Compare metal roofing contractors before choosing the best company for your metal roof installation or repair to ensure your roofing needs are appropriately met.

Residential Aluminum Metal Roofing

Over the past several years, aluminum metal roofing has gained extraordinary popularity among homeowners. In fact, metal roofing has become the fastest growing segment of the residential roofing market nationwide. With a current national market share of 12%, up from just 8% 5 years ago, homeowners are coming in droves, opting for a metal roof solution for their roofing needs. That is a 50% increase over just 5 years. This statistical information is according to Mr. Bill Hippard of the Metal Roofing Alliance.

We are going to do a comparison study between competitor metal roofing companies and our company, Classic Metal Roofs, LLC, which has 4 offices across southern New England: Stow, Massachusetts; East Berlin, Connecticut; West Warwick, Rhode Island; and Nashua, New Hampshire. This comparison study will be the first in a series of several we will be doing. If you have been considering a metal roof for your home, we encourage you to read on.

If you are a homeowner looking to replace your roof, you are very likely to contact several contractors.

While the promise of a quality installation, performance, features, and functionality promises a prospective lifetime worry-free roofing solution, it then is a tough challenge to narrow down one’s choice among the contractors out there. It takes significant due diligence on the part of the homeowner. How do you know what you don’t know?

We are going to look at four factors in our comparison study over the next four weeks. We will be writing in general terms regarding other companies; however, we will provide you with some specific details regarding examples for each of the comparison topics.

The first factor we will consider is reviews, references, and testimonials. Do these companies offer third-party verified online references and a list of referrals and testimonials you can actually trust? The other topics will include (2) the sales or consultation process, (3) the installation practices, and (4) the products and warranties. Now on to our first topic.

Reviews, References, and Testimonials

First, we would like to clarify and identify what third-party verification reviews, references and testimonials are and what they are not. Secondly, we want to ask the obvious question: How important are third-party verifications to your decision-making process?

First what does it mean to be third-party verified?

It means that a third party organization, an independent company, has collected information about the transaction that took place between the two parties, which, in this case, is the metal roofing contractor and its client.

When a contractor agrees on a third-party verification process, they CANNOT choose what reviews, references, and testimonials will be published and which will not. They are required to publish all feedback, whether good or bad.

The contractor always has the opportunity to respond in writing to the review, and that response is always available for you – the potential client – to see. That gives you the opportunity to evaluate what took place.

This type of service also helps to prevent fraud, not only by the contractor that is being reviewed, but by competitors that want to post bogus negative reviews against them.

Why should this be important to you? This review process gives you, the prospective client, peace of mind that you are dealing with a reliable and trustworthy and transparent contractor.

Guild Quality

Guild Quality Logo
One of the premier third party verification sites in the United States for contracting firms is a company called Guild Quality. Guild Quality contracts with contractors to survey its customers after a project is completed so that they can get feedback from the contractors’ clients. The idea is to use this information to improve the overall operations and performance of the contractor. We are always looking for constructive criticism. Classic Metal Roofs, LLC contracts with Guild Quality for this very reason. See the results of our Guild quality surveys here.

For comparison purposes, we will now share the options a contractor can choose – or not – when contracting with Guild Quality. The option that we would like to think is the most important from a homeowner’s perspective is the reliability of the “review”. Guild Quality does offer the contractor the option of not publishing the survey results and not publishing the reviews. It is an all-or-nothing deal. The contractor can opt out of having reviews and survey results published. Why would they choose that option? An obvious guess is that they they may have something to hide. If the contractor chooses not to publish the results they can still “cherry pick” the comments that their clients make on the Guild Quality web site and publish just those, leaving the negative comments and reviews unpublished. Let’s look at an example. Hopefully you have looked at the Guild Quality page for Classic Metal Roofs so you can compare it with the example that follows. The company page we will look at is Interlock Metal Roofing. This company is located in Canada with an office in Walpole, Massachusetts. Here is the link.

The first thing you will see is at the top of the page under the contractor’s name is the “Star Ratings”. Classic Metal Roofs’ page shows a 4.8 star rating. If there are no star ratings, it means that the contractor has opted out of published reviews.

Next, you will notice that the survey topics are not present on the Interlock Guild Quality page. The Classic Metal Roofs Guild Quality page has 12 survey questions with client ratings next to each.

As we move down the page you will see a map with dots that represent project locations. Then, just below the map, you will see the words “comments” or “reviews and comments”. Just to the right of these words is the question “What is this?” slightly grayed out. If you click on that, it will bring up a box with the explanation from Guild Quality about what you are seeing and what has been omitted by the contractor, Interlock Roofing.

A careful comparison of the Guild Quality sites will reveal a stark difference between the two companies. We recommend that whatever contractor you are considering, check them out on Guild Quality. Simply enter their name followed by “Guild Quality” in a Google search and see the results.

Angie’s List

Angie's List Reviews logo
Another good source for third party verification would be Angie’s List. The same goes for this company as does Guild Quality. What you see is a verified review of the company – good or bad.

This well-known review and referral company has now made membership free. All you do is log in and sign up. Then you can go and check out the companies with whom you are interested in working. These reviews can be answered by the contractor. But the information stands as entered. The contractors are graded from A+ to F.

If you are looking to do business with a company that believes in transparency, checking Angie’s List is a good decision. Check out both companies on Angie’s List and see what other people have said about their experience with Interlock Industries, Inc., aka Interlock Metal Roofing, vs. Classic Metal Roofs, LLC.

What about testimonials and reviews that are posted on the contractor’s website?

There is virtually no third-party verified information on a company’s website. The contractor decides what gets posted and what does not. Edits can be made and fictitious reviews can be fabricated. These types of reviews should be deemed untrustworthy. A prime example would be a site named “ROOFREVIEWS.com”. It turns out that this is a contractor owned site, where the owner/contractor – Interlock Industries – has complete control of what is and is not posted.

Getting Referrals

Our recommendation to you, as a prospective client, is to get referrals from the contractor you are considering. What is a bona fide referral and how many should one obtain?

The industry standard is at least three. The roofing industry is plagued with contractors who are the proverbial “jack of all trades, master of none.” One would want to be sure that the metal roof that was installed is performing as advertised. If you are provided a metal roof installation referral who had the roof installed less than 2 years ago, then they probably are not a good referral. Why do we say this? The reason people decide on a lifetime aluminum metal roof is that it will last a lifetime without the problems of a conventional shingle roof. They did not buy it because the salesperson was on time, the crew cleaned up, or it looks great when the installation of the metal roof was completed. (Of course those attributes are nice, but they are not of primary importance.) They buy this type of roof to eliminate roofing problems and want it to look good and perform for years to come. Here in New England we can have a mild winter from time to time, but rarely do we have two mild winters in a row. That is why we recommend that referral have had the roof for at least 2 years to be a bona fide referral, whose reported experience is worth considering within your decision making process.

At Classic Metal Roofs, LLC, we supply you with 24-30 referrals who have had our roofs installed for a minimum of 2 years. We supply the name, address, and phone number so that you can verify that they are authentic. We supply this to you before we meet with you, so that you can fully check out our company before we step into your home for a free consultation and quote.

Part 2 of our analysis of “The Competition” vs. Classic Metal Roofs may be found here.